10 Search Engine Optimization Guide for Beginners

Here is basic information on a very important aspect of Search Engine Optimization: Title tag.
Title Tag is one of the most crucial factors in achieving high search engine rankings especially in Google. Many times placing the right title tags of your website pages can often generate quick and appreciable differences to your rankings on Google and other search engines. -displays a title for the page in search-engine results.”

Most of the times in website pages, a title tag has “Untitled” in it as text. The number one rule while creating title tag for your website pages is – Title tags should be unique, accurate and relevant. The TITLE tag should be placed within the HEAD tag of a website page. Avoid same title tags throughout the site. It will confuse the search engines and it may harm your website's prospects on search engine results pages.

The title for your website's homepage can have the name of your website or company name.
1) Keyword Research
2) Add Relevant Keywords to the Title Tag
Title section of your Web page.
3) Use Heading tags.
4) Place your keywords throughout the pages content.
6) Use text links for your navigation menu.
Where possible use text links for your navigation bar as search engines have an easier time following text links than menus created with graphic or Javascript menus and include your keywords in your text link menu.
7) Implement a site map page.
A site map page is a page that can be used to help search engines a secondary route to navigate through your site by containing text links that point to all the pages of your website.
If you have a large website then adding text links to your site map isn't feasible for every page so adding text links to the most important parts of your site will still allow Google to crawl your site. 8) Add keywords to your URL's and file names.
Adding keywords to your website's URL's will help search engines and visitors understand what your pages are about.
9) Acquire backlink's for your website.
10) Include your keywords in your links anchor text.
The major search engines places great emphasis on a links anchor text and it is a very important part of the major search engines ranking algorithms to give relevance to what is written in the anchor text of a link as it helps search engines and visitors figure out what the page being linked to is about.
So the next time you are linking to a page on your website, use a descriptive keyword that is also being targeted on the page that is being linked to.